Promoting the club

Zipper · 2007 LBC TRUCK CHAMPION

I want to try and increase the awareness of our club in the local area and figured the best starting point would be to create a poster that could be placed in shop windows, chip shops, kebab shops, librarys, schools, youth clubs, sports centres etc etc.

So, the poster itself. I'm no design wizard but have put the following together as a starting point. Now I NEED your input. What have I missed? What should be on the poster that isn't on it now? Do I need other pictures? How can I make it more eye catching? How do I make it more appealing? Does it sound too cheesy? Anything you can think of or any suggestions... let me know!!!

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Team Associated B44

Alfonzo II · Posted: Wed Feb 25, 2009 8:49 pm Post subject:

Excellent work Zipster! Looks really good and you've got all the important points covered.

Cool

Me and Matt really like the car you've chosen too.. Laughing

andy east · Posted: Wed Feb 25, 2009 10:02 pm Post subject:

Nice one Zipper, good work there Very Happy

Totally agree, you have all the bases covered. To add anything else would probably detract from it.
It will be interesting to see if it brings in some more people too.
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Andy East: heart of gold, nerves of steel, knob of butter.

BenH · Posted: Thu Feb 26, 2009 1:21 am Post subject:

Bear with me, it's late........

Can we start a revolution, whereby we manage to loose the term "buggy". Not in the club name, but in general.

To me, like an evil wizard, it conjures images of ageing folk in battery operated wheel chairs barging their way down a highstreet or just as bad, babies and small children wailing in their straight-jackets-with-wheels.

I also think, you can drop the un-abbreviated Radio Control. People can spot it from Jupiter, the aerials tend to give it away. I also think we need to use a picture that shows what it's about, something that shows more than just a car - Here is an example, but too out of focus for my liking.

I like "Off Road" RC.
Car's not available from Tesco's! Question

I am not too sure about the speed thing. I think a Clarkson metaphor would work better.

Over 35 Myalls an hour (Sounds like a cloning factory production line!) Laughing

Zipper · 2007 LBC TRUCK CHAMPION

Just a quick mock-up whilst getting ready for work this morning...

I know what you are saying Hoobardo, hense my "Is it too cheesy?". I'll do some more tonight....
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Team Associated B44

Alfonzo II · Posted: Thu Feb 26, 2009 6:33 pm Post subject:

But they are toys Question

In my eyes anyway Very Happy

I suppose you want to differentiate between our 'toys' and cheap Argos tat.

Ben - that photo is all vey well, but my car isn't in it, therefore it's rejected. Very Happy

Seriously though, it's all good. I work alongside a graphic design artist guru, would you like me to ask him to have a little look at your concept? He's ace. Not taking away from what you've done mind, as that's great too.

ben · Posted: Thu Feb 26, 2009 7:55 pm Post subject:

I think it's great!

I think we're gonna need a few new members this year, with people generally dropping their little luxuries due to the media frenzy surrounding the self-fulfilling prophecy that is the 'credit crunch'. Sorry, got carried away Embarassed

Why is this thread so wide?!

Zipper · 2007 LBC TRUCK CHAMPION

Zipper · 2007 LBC TRUCK CHAMPION

BenH · Posted: Thu Feb 26, 2009 9:43 pm Post subject:

I did forget to say......

Cracking job Mr Z. Very Happy

More so now Wink

Sloppy-ball-joint · Posted: Sun Mar 01, 2009 8:38 pm Post subject:

Nice work.
If you need a hand with any of it, give me a call (07710 487484).
Be great to get some new people involved - I might stand a better chance of beating novices Wink

Serious offer though - it's down to all of us to help in the running and continuation of such a great club.

Duncs.

Zipper · 2007 LBC TRUCK CHAMPION

If you stumble across any rc websites that have a links section, let us know! That way we can get in contact with the webmaster and give them our club's details.

As an example we are listed on;

http://www.rcracer.com/racer_uk/m_clubs.htm
http://www.apexmodels.com/gbu0-display/Clubs.html
http://www.colchestermodelcarclub.com/links.html
http://www.brca.org/Clubs/club%20frame%20page.htm

Let's get our details out there!
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Team Associated B44

LBC · 2005-06 CLUB CHAMPION, 2008 2WD CHAMPION

Excellent work there, Zipster!

Zipper · 2007 LBC TRUCK CHAMPION

I've been in touch with Radio Race Car International today, just enquiring about advertising. Now while the price of placing an advert is well out of our price range (£140+ for a 1/8 page ad), they do offer the opportunity for clubs to list their details in the magazine in the “Race Place”.

This is a listing section, where clubs can list where they are, what they race and when, contact details etc. (see attached file for more details)

This cost’s £10 a month and the minimum term is 3 months.

What do we reckon? Is it worth putting our club in the magazine for 3 months?

Click to download file
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Team Associated B44

BenH · Posted: Tue Mar 03, 2009 11:15 am Post subject:

I am not an RC magazine reader so my opinion is somewhat flawed.

I reckon these mags are for those already indulging in said hobby. I believe it's those who will love it but don't know about it are the ones to target. Like I said, an unqualified opinion based on hunch rather than fact.

I reckon these mags are sold by only about 20 stores within 8 miles of LBC. Would it better to put a poster in the paper shop that sells the mag rather than a tiny unreadable ad in the mag. Maybe Question

Does anyone have a copy of the mag? How many cluubs do the same thing, do we know any of them and can we fund out what the response rate is. If it's 1 per year. That's £40 per new member.